In a time when every company seems to offer some sort of loyalty program, whether it consists of discounts, early access to products, or other special treatment, how can you make sure you stand out in your customers’ minds? This New York Times article explains how traditional rewards programs aren’t cutting it anymore. Businesses must find other ways to make sure customers remain loyal to them. Here are a few ways you can keep your customers coming back for more.
When customers feel a personal connection with a business, they want to maintain that relationship. Buying a product from a company that knows who you are will result in a better experience than buying from a company that sees you only as a consumer, not an individual. Personalizing the customer’s experience with your company and making sure they know you care is an important part of earning their loyalty.
It’s easy to be forgotten or ignored if your customers have a hundred other companies they can go to who are just like you. That’s why it’s important to get noticed by your customer. Social media is a valuable tool in doing so, since it’s easy to find the community you cater to and interact directly with them. Being able to associate the name of your business with a specific memory or picture will help your customer remember who you are and how good of an experience they had with you.
Make your purpose clear.
Having a clear, direct message or purpose will help your customer immediately associate your company with what they need. When they hear your name, the customer should be able to instantly know what you can do for them. Making sure your company’s purpose is obvious to consumers will help them automatically think of you when they need your product or service.